LUCIANA ALMEIDA

YAHOO FINANCE

The launch of a live streaming business news channel plunged Yahoo into a content space that was saturated with stuffy talking heads and pricey cable subscriptions. We created a campaign to communicate that Yahoo Finance offers free market coverage while highlighting the personality of each host, keeping the audience engaged and interested to tune in.

ROLE: Senior Video Producer

CREDITS

COPYWRITER: Meghan Beckel
ART DIRECTOR: Matt Bender
PRODUCTION: Hungryman
DIRECTOR: Hank Perlman
EDITOR: Luke Lynch, Jonathan Flookes
DESIGN AND ANIMATION: Makiko Fukaya, Sandy Prudencio

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©Luciana Almeida