LUCIANA ALMEIDA

SMOODH 

Smoodh is a simple and wholesome dairy brand delivering silky, smooth and delicious beverages to the Indian market. This year’s campaign reinforced that Smoodh flavored milk is no ordinary dairy, it delivers a Smooooodh experience wherever you are.

After successfully partnering with Bollywood star Varun Dharwan as a brand ambassador, we’ve created a mascot co-star he can partner with to continue expanding the fun, light hearted world of Smoodh. Lady Smoodh is a warm, friendly mascot who provides a genuine and relatable face to the brand. Full of a calm and lively energy, she is the perfectly sassy partner to Varun.

ROLE: Executive Producer

CREDITS

CLIENT: Parle Agro
AGENCY: &Walsh
CREATIVE DIRECTOR: Jessica Walsh
ART DIRECTOR: Lucas Luz
STRATEGY: Lauren Walsh
EXECUTIVE PRODUCER: Luciana Almeida
PRODUCER: Billi Allen
COPYWRITING (HINDI): Sonal Dabral
DIRECTOR: Drew Kirsch
PRODUCTION: Tomorrow
SERVICE PRODUCTION: Ransom
POST PRODUCTION, VFX, ANIMATION: DI Post
MUSIC: Interlude

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©Luciana Almeida