LUCIANA ALMEIDA

OLLY

OLLY is a wellness company working to change the way society views and talks about health. We worked on the 2023 Big Vagina Energy campaign featuring their premium line of women’s wellness products. We concepted, scripted and created a 30 second commercial, an OOH campaign extension, and built out a suite of campaign guidelines for OLLY to continue executing their message. We wanted to dive into the meaning behind the Big Vagina Energy message, and craft a campaign that had purpose beyond the headline.

To bring the spot to life in an ownable way, we crafted the OLLYverse — from lighting, set development, and color palette, to the custom typographic elements built into each set and space. We created custom music to bring the whole world to life and developed characters and bold messaging statements to remind women that their body is never an apology.

ROLE: Executive Producer

CREDITS

CLIENT: OLLY, Elise Crevier, JP Danley, Vonnie Jeter
AGENCY: &Walsh
CREATIVE DIRECTOR: Jessica Walsh
ASSOCIATE CREATIVE DIRECTOR: Arielle Egozi
ART DIRECTOR: Lucas Luz
COPYWRITING: Jessica Walsh, Lauren Walsh, Arielle Egozi, Josephine Heintz
STRATEGY: Lauren Walsh
EXECUTIVE PRODUCER: Luciana Almeida
PRODUCER: Chanel Harper, Billy Allen
DESIGNER: Victor Jobim, Fernando Farfán, Igor Fajardo
TYPE DESIGN: Jess Gracia, Juanse Carvajal, Julio Zuckerman
PHOTOGRAPHY: Lauren Jones
RETOUCHING: Victor Wagner
DIRECTOR: Ashley Armitage
PRODUCTION: Pretty Bird
DP: Mika Altskan
POST PRODUCTION: Cosmo Street
EDITOR: Laura Cairney-Kaize via Trim
VFX: Parliament
COLOR: Kath Raisch via Company 3
MUSIC: Pump music & sound production company
SOUND DESIGN & MIX: Lime Studios, Collin Thomas

← PREV        NEXT →

©Luciana Almeida