LUCIANA ALMEIDA

MALDIVAS

Netflix's Maldivas is a new series that follows a young woman (Bruna Marquezine) who moves into a posh condo community to investigate a mystery. We were tasked with creating videos, photography, wordmark, custom type, title treatments & teasers for the new series.

The show is full of pop, gloss, sass and of course intrigue. In developing the artwork we were inspired by one core idea that is thread throughout the series “nothing is what it seems”. In each visual we conceptually play with what you can see on the surface vs what is actually happening behind closed doors.

ROLE: Executive Producer

CREDITS

CLIENT: Letícia Sanchez, Evelina Rios, Fernanda Weinfeld, Bianca Rosenberg, and Isabela Fagundes at Netflix Brazil
AGENCY: &Walsh
CREATIVE DIRECTOR: Jessica Walsh
STRATEGY & ACCOUNTS: Lilian Benjamin, Lauren Walsh
EXECUTIVE PRODUCER: Luciana Almeida
PRODUCER: Chelsea Spear, Rinny Shim, Sam Galvao, Kasia Sasinowska
TVC PRODUCTION: Landia
TVC DIRECTOR: Aline Lata and Kayhan Ozmen
CAMPAIGN PHOTOGRAPHY: Pol Kurucz
COPYWRITING: Natalia Klein, Jessyca Silva, Michele Contel
LEAD DESIGNER: Lucas Luz
TYPE DESIGN: Lucas Luz, Jess Gracia
CASE STUDY IMAGES: Jarett Loeffler, Tiffany Thebodeau, Camille Hewitt, Mafren Studio
CASE STUDY SET DESIGN: Arielle Casale, Chelsea Finkel
DESIGNERS: Jess Gracia, Jada Akoto, Riisa Lio, Sasyk Mihal, Jeremy Rieger, Elinor O’Brien, Jiayue Li, Tais Kahatt, Mikayla Hittle, Kaan Iscan, Marek Rybicki, Zitong Zhao, Kristýna Jenčová, Marie Ducrocq, Tiffany M. Wu, Fabrizio Morra, Diane Diana, Shamil Asgarov, Nicole Belskaya, Cristina Giménez, Julio Zukerman, Gökhan Tekin
ANIMATION: Gökhan Tekin 
RETOUCHING Elian Sanchez, Lyudmila Bitsoeva, Oleg Slinko

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©Luciana Almeida