ISODOPE
Nuclear historically has had a bad rep & Isodope's goal is to change the public’s perception on it. After all, it is one of the safest and cleanest forms of energy available to us today. The Isodope persona and brand is built to put people’s fear around nuclear at ease through memes that are easy to digest and even easier to share.
The branding & art direction is designed around the concept of creating "a school in another dimension." The idea was to create a classroom from the future that makes people feel a sense of urgency and inspiration. Climate communications often get washed out. The otherworldly persona encourages people to pay attention.
Isodope is a not for profit project not affiliated with the nuclear industry or any company. This project is also not sponsored by AI. For more information, visit isodope.com
ROLE: Executive Producer
CREDITS
AGENCY: &Walsh
CREATIVE DIRECTION: Jessica Walsh
STRATEGY: Lauren Walsh, Ericka Garcia
COPYWRITING: Nechama Muchnik
EXECUTIVE PRODUCER: Luciana Almeida
PRODUCTION: Adriano Ellert
LEAD DESIGNER: Lucas Luz, Cristina Giménez, Juanse Carvajal, Soomin Jung
AI CREATIVE PROMPT ENGINEERS: Jessica Walsh, Lucas Luz, Cristina Giménez
DESIGN: DALL·E, Claudia Nazionale, Javier Gutierrez, Jiayue Li, Juanse Carvajal, Julio Zukerman, Marek Rybicki, Marie Ducrocq, Marina Glikman, Nicole Belskaya, Sasyk Mihal, Shamil Asgarov, Sofia Noronha, Soomin Jung, Emiliyana Kancheva, Fabrizio Morra, Fernando Farfán, Kristýna Jenčová, Tais Kahatt, Zitong Zhao, Tiffany Wu
3D & ANIMATION: Daniel Zepeda, Eveling Salazar, Kaan Iscan, Lorenzo Cobo, Pablo Garcia Robla, Yuxin Zhou, Lucas Luz, Claudia Nazionale, Sofia Noronha, Jacob Hwan Lee, Nicole Belskaya, Cristina Giménez
PHOTOGRAPHY: DALL·E, Jarett Loeffler, Tiffany Thebodeau
SET DESIGN: Chelsea Finkel
MODEL: Isabelle Boemeke