LUCIANA ALMEIDA

HUSTLE

&Walsh worked with Netflix and Happy Madison Productions to develop the end title sequence for “Hustle,” a film starring Adam Sandler, Queen Latifah, and Robert Duvall. Co-produced by Lebron James, the film also featured a roster of NBA all-stars such as Juancho Hernangómez, Aaron Gordon, Seth Curry, Boban Marjanović, Luka Dončić and more.

When creating the custom lettering for the end titles, we were inspired by signatures and the sentimental value they possess for fans. We customized over 120 names, each in a unique autograph style and a basketball texture.

Hustle, directed by Jeremiah Zagar, premiered in select U.S. theaters in June 2022 before it was released worldwide on Netflix where it became the platform’s most watched film between June 8 – 19.

ROLE: Executive Producer

CREDITS

CLIENT: Netflix USA “Hustle”, Happy Madison Productions, Public Record
AGENCY: &Walsh
CREATIVE DIRECTION: Jessica Walsh
STRATEGY: Lauren Walsh
EXECUTIVE PRODUCER: Luciana Almeida
PRODUCTION: Emily Jing Sum Chan
LETTERING DESIGN: Julio Zukerman, Javier Gutiérrez Mercado
CASE STUDY PHOTOGRAPHY: Chelsea Finkel, Jarett Loeffler, Tiffany Thebodeau
CASE STUDY IMAGES: Claudia Nazionale, Fabrizio Morra, Fernando Farfán, Javier Gutiérrez Mercado, Lorenzo Cobo, Nicole Belskaia, Zitong Zhao, Yuxin Zhou

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©Luciana Almeida