LUCIANA ALMEIDA

FROOTI 

Frooti is one of India's oldest and most loved juice brands. The 2023 campaign highlighted its different sizes and consumption occasions while continuing to build on the colorful, mischievous Frooti miniature world.

Watch Bollywood stars Alia Bhatt and Ram Charan face off to find out if Frooti is better to sip or gulp, bring life into a party, and share some Frooti with their miniature friends. 

ROLE: Executive Producer

CREDITS

CLIENT: Parle Agro
AGENCY: &Walsh
CREATIVE DIRECTOR: Jessica Walsh
STRATEGY: Lauren Walsh
EXECUTIVE PRODUCER: Luciana Almeida
PRODUCER: Billy Allen
COPYWRITING (HINDI): Sonal Dabral
DESIGN: Fernando Farfan
DIRECTOR: Yves Geleyn, Peter Sluszka
PRODUCTION: Hornet
SERVICE PRODUCTION: Ransom
POST PRODUCTION, VFX, ANIMATION: Hornet
MUSIC: Tiny Lion

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©Luciana Almeida