LUCIANA ALMEIDA

FROOTI 

Frooti’s 2022 campaign brought to life a heartwarming, fictional story of the beloved mango juice’s origin. Leaning into the miniature world created for the brand, a mango meteor lands on a village bringing fear, curiosity, community and prosperity.

The campaign featured Frooti’s long time brand ambassador, Alia Bhatt. Below is the director’s cut in English, the Hindi version can be found here.

ROLE: Executive Producer

CREDITS

CLIENT: Parle Agro
AGENCY: &Walsh
CREATIVE DIRECTOR: Jessica Walsh
STRATEGY: Lauren Walsh
EXECUTIVE PRODUCER: Luciana Almeida
PRODUCER: Chelsea Spears
COPYWRITING (HINDI): Sonal Dabral
DIRECTOR: Lake Buckley, Becho & Mab
PRODUCTION: 1st Avenue Machine
SERVICE PRODUCTION: Ransom
POST PRODUCTION, VFX, ANIMATION: 1st Avenue Machine
MUSIC: Interlude

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©Luciana Almeida