LUCIANA ALMEIDA

COCONUT CULT

Coconut Cult is a highly active probiotic coconut yogurt. The ‘cult’ reflects their passionate following and religious commitment to gut health. The brand used a changing wordmark and graphic system that was playful and true to their creative nature, but in contrast made brand consistency a challenge. As they expand their product line, they wanted to solve this issue. Our goal with the rebrand was to preserve their playful essence within a unified brand system.

We created an engaging world of cult-inspired illustrations and photography. The goal was to balance the brand’s fun and weird personality with their genuine mission: to make gut health simpler, more accessible, and absolutely delicious.

The packaging system was designed to enhance shelf visibility while maintaining the fun only Coconut Cult can pull off in the dairy-free yogurt aisle. We crafted labels for their 16oz, 8oz, and single-serve product, using a wordmark and frame system that serve as consistent anchors across the entire product line. 

ROLE: Executive Producer

CREDITS

CLIENT: Coconut Cult, Noah Simon-Waddell, Jungho Michael Oh, Jared Foley
AGENCY: &Walsh
CREATIVE DIRECTION: Jessica Walsh
STRATEGY: Lauren Walsh & Ann Kim
EXECUTIVE PRODUCER: Luciana Almeida
PRODUCTION: Chanel Harper, Victoria Najmy & Emily Jing Sum Chan
LEAD DESIGNER: Jiayue Li, Cris Giménez, Juanse Carvajal & Julio Zukerman
DESIGN: Victor Jobim, Jess Gracia, Lucas D'Ascenção, Sofia Noronha, Claudia Nazionale, Carolina Pinheiro, Ze Feng, Igor Fajardo & Javier Gutierrez
3D DESIGN: Kaan Iscan, Daniel Zepeda, Lorenzo Cobo & Jordan Stokke
ILLUSTRATION: Jiayue Li & Julio Zukerman
MOTION DESIGN: Lucas D, Sofia Noronha, Julio Zukerman & Daniel Zepeda
CASE PROP STYLING: Chelsea Finkel
CASE STUDY PHOTOGRAPHY: Jarett Loeffler, Aaron Bernstein & Sarah Hopp
CASE RETOUCHING: Daniel Plateado, Igor Fajardo & Julio Zukerman
WEBSITE: View Source

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©Luciana Almeida